Samples of my work

0 to 1, product development – The end-to-end design process from concept to production, bringing product analytics to Hotjar to empower product teams to easily connect the dots between their quantitative & qualitative data so they can find meaningful insights.

Leveraging the Red Bull Design System ('Gravity') to translate business needs and user insights into beyond-the-ordinary experiences across all digital applications.

A case-study demonstrating the approach taken to get a deeper understanding of what makes a screen recording worth watching in order to power the recommendation engine (AI and machine learning – before ChatGPT).