Luke Causon
Product Designer
I’m a systems-thinking Product Designer with 11 years' of experience designing data-driven tools. I thrive in fast-paced, cross-functional teams where sticky notes fly, Figma files grow wild, and great ideas come from everywhere.
Lately, I’ve been focused on making complex B2B SaaS and analytics tools feel human—clear, accessible, and actually useful for all roles, not just data gurus. I love solving root problems, not just pixel-pushing.
Originally from Malta, now designing from the mountains of Austria at Red Bull, I help shape internal platforms that keep global media and content operations moving. I’m passionate about scaling human-centered design and simplifying messy systems so users feel empowered—not overwhelmed.
Let’s make the complex feel effortless.
My Principles
Collaboration
Empathy · Data-Informed
Systems Over Screens
Progress Over Perfection
Numbers ~
10+ Years of Experience
3M+ Happy Users
$10M+ Revenue Generated
20+ Designers Mentored
Key contributions
Launched Hotjar’s First Product Analytics Suite
Led design from concept to launch, Dashboard, Trends, and Funnels—driving insights through connected data. Boosted adoption & helped generate $10M+ ARR on Hotjar’s top-tier plan.
Built Marketing Platform 0→1 to Boost Ad ROI
Designed a marketing platform including campaign tracking & adapted design system to power real-time, automated ad buying—cutting launch time and improving ROI through fan-targeted relevance.
Consistent, scalable experiences w/ 14x faster delivery
Implemented the Red Bull Design System across MarTech, Analytics, CMS, DAM, and AI tools— enabling consistent, scalable UX across teams.
Experience · 11 years'
Lead Product Designer
Red Bull
Apr 2024 - Present
Lead design across Red Bull Media– Drive consistency across MarTech, Analytics, CMS, DAM, and AI tools using the Red Bull Design System.
Embedded continuous discovery and feedback loops into product development.
Outcome: Unified user experience, improved consistency, reduced design debt, and accelerated time-to-market.
Senior Product Designer
Hotjar
Jun 2022 - Apr 2024
Led 0→1 design of Hotjar’s first analytics tools (Dashboard, Trends, Funnels), collaborating closely with cross-functional teams.
→ Outcome: Delivered data tools that helped users uncover insights by combining quant and qual data. Dashboard became the 2nd most-used feature; Funnels contributed to monetizing Hotjar’s top-tier plan, generating millions in ARR.
Product Designer
Sep 2020 - Jun 2022
Led design strategy for Recordings, linking screen recordings to customer feedback to unify Hotjar’s tools.
→ Outcome: Increased cross-tool engagement by 33%; solution awarded a patent.
Shaped key product improvements, including relevance scoring (Hotjar’s first ML initiative), recording insights research, and timeline enhancements.
→ Outcome: Boosted usability and laid groundwork for intelligent, insight-driven features.
Drove cross-squad collaboration to implement shared filtering logic across tools.
→ Outcome: Improved consistency and user flow across the product ecosystem.
Product Designer
Sportradar
Oct 2019 - Aug 2020
Designed a 0→1 marketing platform MVP, including a campaign dashboard and new design system for real-time ad targeting.
→ Outcome: Enabled automated ad buying tailored to sports audiences.
Laid the foundation for scalable programmatic advertising in the sports industry.
→ Outcome: Accelerated time-to-market and delivered long-term strategic value.
Lead UX Designer
Catena Media
Jun 2018 - Oct 2019
Led UX and research team, identifying optimization opportunities through continuous discovery across products and channels.
→ Outcome: Increased conversion rates, engagement, and revenue KPIs.
Directed a cross-functional team of designers and developers to execute on findings.
→ Outcome: Delivered measurable growth through data-informed design.
Senior UX Designer
May 2017- Jun 2018
Redesigned a key product using a collaborative, user-centered, and data-informed approach.
→ Outcome: Contributed to a 9.47% increase in organic traffic and a 9.03% boost in conversion rate.
→ Outcome: Strengthened Catena Media’s leadership in global lead generation.
UX Specialist
Betsson Group
May 2015 - Apr 2017
Redesigned the mobile Betsson experience to support multi-brand scalability and global growth.
→ Outcome: Increased new customer registrations by 25% and event clicks by 43% in key markets.
Led UX initiatives across betsson.com, improving key journeys like login and registration.
→ Outcome: Boosted engagement, satisfaction, and conversion metrics across the platform.
Education
Reference Letters
Oscar Karlsten
Chief Product Officer & Chief Information Officer, ex-Google
Jorike Langerman
Global Head of User Experience & Senior UX Strategist, Betsson Group