Hi! I’m Luke
B2B, SaaS – Product Designer
Remote
Autonomous, systems-thinking Product Designer with 11 years of experience designing data-driven tools for B2B SaaS. I thrive in cross-functional teams, shaping strategic solutions and turning complex B2B products and analytics tools into intuitive, accessible experiences for all roles—not just the data gurus.
Key contributions
Launched Hotjar’s First Product Analytics Suite
Increased engagement & helped generate $10M+ ARR on Hotjar’s top-tier plan by leading the design of Dashboard, Trends, and Funnels—from concept to validation—driving insights through connected data.

Hotjar (ContentSquare Group) · B2B · Analytics SaaS · 1.3 million+ sites · Remote
Hotjar (ContentSquare Group) · B2B · Analytics SaaS
Scaled UX & Accelerated Media Workflows
Delivered consistent, scalable experiences 14x faster by implementing Red Bull’s Design System across MarTech, Analytics, CMS, DAM, and AI applications. Streamlined creative speed by designing and integrating internal GenAI tools for research synthesis, media search, and storytelling.

Red Bull Media · SaaS – MarTech, Analytics, DAM, CMS, & AI Apps
Red Bull Media · SaaS
Boosted Ad ROI by building a marketing platform from 0→1
Reduced time-to-market and improved ROI through fan-targeted relevance by designing a marketing platform with campaign tracking and adapting the design system to power real-time, automated ad buying.

Sportradar (NASDAQ) · SaaS, AdTech · Leading Sports Data company
Sportradar (NASDAQ) · SaaS, AdTech
Key contributions
Consistent, scalable experiences w/ 14x faster delivery
Implemented the Red Bull Design System across MarTech, CMS, DAM, and AI tools— enabling consistent, scalable UX across teams.

Red Bull Media · SaaS – MarTech, DAM, CMS, & AI Apps
Launched Hotjar’s First Product Analytics Suite
Led design from concept to launch, Dashboard, Trends, and Funnels—driving insights through connected data. Boosted adoption & helped generate $10M+ ARR on Hotjar’s top-tier plan.

Hotjar (ContentSquare Group) · B2B · Analytics SaaS · 1.3 million+ sites in 180+ countries
Built Marketing Platform 0→1 to Boost Ad ROI
Designed a marketing platform including campaign tracking & adapted design system to power real-time, automated ad buying—cutting launch time and improving ROI through fan-targeted relevance.

Sportradar (NASDAQ) · SaaS, AdTech · Leading Sports Data company
Samples of my work
What colleagues say
First of all, working with Luke is a great pleasure and it is always a mix of fun, very solid and concrete work. He is always ready to help, explain or negotiate changes. He is also amazing at informing engineers as early as possible about potential changes or new features. This gives us a lot of room to validate solutions and think about implementation.

Weronika T.
Frontend Engineer, Hotjar
First of all, working with Luke is a great pleasure and it is always a mix of fun, very solid and concrete work. He is always ready to help, explain or negotiate changes. He is also amazing at informing engineers as early as possible about potential changes or new features. This gives us a lot of room to validate solutions and think about implementation.

Weronika T.
Frontend Engineer, Hotjar
First of all, working with Luke is a great pleasure and it is always a mix of fun, very solid and concrete work. He is always ready to help, explain or negotiate changes. He is also amazing at informing engineers as early as possible about potential changes or new features. This gives us a lot of room to validate solutions and think about implementation.

Weronika T.
Frontend Engineer, Hotjar
It’s always a pleasure to collaborate with Luke. He makes discussing things incredibly easy. His open and approachable communication style is truly appreciated. It's clear that he has a strong focus on maintaining consistency in designs, which is fantastic for creating a unified user experience. His contributions to the design system has been really valuable. He is always willing to contribute, to give us feedback and to help us identify areas of improvement.

Adriana O.
Design Systems, Hotjar
It’s always a pleasure to collaborate with Luke. He makes discussing things incredibly easy. His open and approachable communication style is truly appreciated. It's clear that he has a strong focus on maintaining consistency in designs, which is fantastic for creating a unified user experience. His contributions to the design system has been really valuable. He is always willing to contribute, to give us feedback and to help us identify areas of improvement.

Adriana O.
Design Systems, Hotjar
It’s always a pleasure to collaborate with Luke. He makes discussing things incredibly easy. His open and approachable communication style is truly appreciated. It's clear that he has a strong focus on maintaining consistency in designs, which is fantastic for creating a unified user experience. His contributions to the design system has been really valuable. He is always willing to contribute, to give us feedback and to help us identify areas of improvement.

Adriana O.
Design Systems, Hotjar
Luke delivers and delivers fast. And this is particularly remarkable given the breadth of our areas of ownership. He is on top of it all, working closely with me and our frontenders as well as outside teams. He encourages collaboration from the get-go. He designed all our quant tools — Dashboard, Trends, Funnels — and many other key features in Hotjar. All in all, he's a great designer and everyone loves working with him. The accumulated impact of the products he's designed is massive.

Pedro M.
Senior Product Manager, Hotjar
Luke delivers and delivers fast. And this is particularly remarkable given the breadth of our areas of ownership. He is on top of it all, working closely with me and our frontenders as well as outside teams. He encourages collaboration from the get-go. He designed all our quant tools — Dashboard, Trends, Funnels — and many other key features in Hotjar. All in all, he's a great designer and everyone loves working with him. The accumulated impact of the products he's designed is massive.

Pedro M.
Senior Product Manager, Hotjar
Luke delivers and delivers fast. And this is particularly remarkable given the breadth of our areas of ownership. He is on top of it all, working closely with me and our frontenders as well as outside teams. He encourages collaboration from the get-go. He designed all our quant tools — Dashboard, Trends, Funnels — and many other key features in Hotjar. All in all, he's a great designer and everyone loves working with him. The accumulated impact of the products he's designed is massive.

Pedro M.
Senior Product Manager, Hotjar
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Want to get in touch?
Drop me a line on Linkedin.
Want to get in touch?
Drop me a line on Linkedin.
Want to get in touch?
Drop me a line on Linkedin.