Hi! I’m Luke
Product Designer
Austria
Systems-thinking Product Designer with 11 years’ experience designing intuitive, data-driven tools for growth-startups and SaaS. I enjoy collaborating in cross-functional teams, shaping strategic solutions, turning complex B2B products & analytics tools into intuitive and accessible solutions for all roles (not just the data gurus).
Key contributions
Launched Hotjar’s First Product Analytics Suite
Led design from concept to launch, Dashboard, Trends, and Funnels—driving insights through connected data. Boosted adoption & helped generate $10M+ ARR on Hotjar’s top-tier plan.

Hotjar (ContentSquare Group) · B2B · Analytics SaaS · 1.3 million+ sites in 180+ countries
Hotjar (ContentSquare Group) · B2B · Analytics SaaS
Built Marketing Platform 0→1 to Boost Ad ROI
Designed a marketing platform including campaign tracking & adapted design system to power real-time, automated ad buying—cutting launch time and improving ROI through fan-targeted relevance.

Sportradar (NASDAQ) · SaaS, AdTech · Leading Sports Data company
Sportradar (NASDAQ) · SaaS, AdTech
Consistent, scalable experiences w/ 14x faster delivery
Implemented the Red Bull Design System across MarTech, Analytics, CMS, DAM, and AI tools— enabling consistent, scalable UX across teams.

Red Bull Media · SaaS – MarTech, Analytics, DAM, CMS, & AI Apps
Red Bull Media · SaaS
Key contributions
Consistent, scalable experiences w/ 14x faster delivery
Implemented the Red Bull Design System across MarTech, CMS, DAM, and AI tools— enabling consistent, scalable UX across teams.

Red Bull Media · SaaS – MarTech, DAM, CMS, & AI Apps
Launched Hotjar’s First Product Analytics Suite
Led design from concept to launch, Dashboard, Trends, and Funnels—driving insights through connected data. Boosted adoption & helped generate $10M+ ARR on Hotjar’s top-tier plan.

Hotjar (ContentSquare Group) · B2B · Analytics SaaS · 1.3 million+ sites in 180+ countries
Built Marketing Platform 0→1 to Boost Ad ROI
Designed a marketing platform including campaign tracking & adapted design system to power real-time, automated ad buying—cutting launch time and improving ROI through fan-targeted relevance.

Sportradar (NASDAQ) · SaaS, AdTech · Leading Sports Data company
Samples of my work
What colleagues say
Luke is a highly-skilled design craftsman with a strong vision and a head full of curiosity to learn more. At the same time even with all the skills, he is extremely humble and down to earth. It's really inspiring that he always looks to get better at everything in his work and always tries to find new methods to get insights. It personally motivates me to want to get better too. He had so much on his plate, yet he is so well organized with it and he does so much, it is super impressive!

Iga G.
Senior Product Designer, Hotjar
Luke is a highly-skilled design craftsman with a strong vision and a head full of curiosity to learn more. At the same time even with all the skills, he is extremely humble and down to earth. It's really inspiring that he always looks to get better at everything in his work and always tries to find new methods to get insights. It personally motivates me to want to get better too. He had so much on his plate, yet he is so well organized with it and he does so much, it is super impressive!

Iga G.
Senior Product Designer, Hotjar
Luke is a highly-skilled design craftsman with a strong vision and a head full of curiosity to learn more. At the same time even with all the skills, he is extremely humble and down to earth. It's really inspiring that he always looks to get better at everything in his work and always tries to find new methods to get insights. It personally motivates me to want to get better too. He had so much on his plate, yet he is so well organized with it and he does so much, it is super impressive!

Iga G.
Senior Product Designer, Hotjar
Luke delivers and delivers fast. And this is particularly remarkable given the breadth of our areas of ownership. He is on top of it all, working closely with me and our frontenders as well as outside teams. He encourages collaboration from the get-go. He designed all our quant tools — Dashboard, Trends, Funnels — and many other key features in Hotjar. All in all, he's a great designer and everyone loves working with him. The accumulated impact of the products he's designed is massive.

Pedro M.
Senior Product Manager, Hotjar
Luke delivers and delivers fast. And this is particularly remarkable given the breadth of our areas of ownership. He is on top of it all, working closely with me and our frontenders as well as outside teams. He encourages collaboration from the get-go. He designed all our quant tools — Dashboard, Trends, Funnels — and many other key features in Hotjar. All in all, he's a great designer and everyone loves working with him. The accumulated impact of the products he's designed is massive.

Pedro M.
Senior Product Manager, Hotjar
Luke delivers and delivers fast. And this is particularly remarkable given the breadth of our areas of ownership. He is on top of it all, working closely with me and our frontenders as well as outside teams. He encourages collaboration from the get-go. He designed all our quant tools — Dashboard, Trends, Funnels — and many other key features in Hotjar. All in all, he's a great designer and everyone loves working with him. The accumulated impact of the products he's designed is massive.

Pedro M.
Senior Product Manager, Hotjar
It’s always a pleasure to collaborate with Luke. He makes discussing things incredibly easy. His open and approachable communication style is truly appreciated. It's clear that he has a strong focus on maintaining consistency in designs, which is fantastic for creating a unified user experience. His contributions to the design system has been really valuable. He is always willing to contribute, to give us feedback and to help us identify areas of improvement.

Adriana O.
Design Systems, Hotjar
It’s always a pleasure to collaborate with Luke. He makes discussing things incredibly easy. His open and approachable communication style is truly appreciated. It's clear that he has a strong focus on maintaining consistency in designs, which is fantastic for creating a unified user experience. His contributions to the design system has been really valuable. He is always willing to contribute, to give us feedback and to help us identify areas of improvement.

Adriana O.
Design Systems, Hotjar
It’s always a pleasure to collaborate with Luke. He makes discussing things incredibly easy. His open and approachable communication style is truly appreciated. It's clear that he has a strong focus on maintaining consistency in designs, which is fantastic for creating a unified user experience. His contributions to the design system has been really valuable. He is always willing to contribute, to give us feedback and to help us identify areas of improvement.

Adriana O.
Design Systems, Hotjar
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Want to get in touch?
Drop me a line on Linkedin.
Want to get in touch?
Drop me a line on Linkedin.
Want to get in touch?
Drop me a line on Linkedin.