LUKE

CAUSON

Hi, I'm Luke, a systems-thinking Product Designer with 10 years' experience leading digital products and teams. I enjoy collaborating with Product and Engineering teams to come up with strategic and impactful solutions that marry users' needs with business problems. I am from the tiny island of Malta. Currently, I'm based in Austria, working for Red Bull, where I create 'beyond the ordinary' products that give 'wiiings' to people & ideas.

Recent roles…

Lead Product Designer

Red Bull Media · SaaS – MarTech, DAM, CMS, & AI Apps · 10k+ employees · Design System & Ops · UXR Process

Senior Product Designer

Hotjar (ContentSquare Group) · B2B · Analytics SaaS · 1.3 million+ sites in 180+ countries · Design System

Product Designer

Sportradar (NASDAQ) · MarTech · Leading Sports Data & Technology company · 3.5k+ employees · Design System

Lead UX Designer

Catena Media (NASDAQ) · Online Marketing · Growth Startup 200+ employees · UXR Process

Some highs..

Generated Millions in Revenue

0 to 1 – Introduced new business value in the form of product analytics, resulting in millions of dollars in MRR.

Patented design

Playback of User Website Interactions related to user feedback (5902.073US1)

Product Design Mentor

I've had the privilege of leading UX teams & mentoring designers in organizations, as well as on ADPList.

Best Gaming App - 2016

Dedicated app with all major jackpot games, including jackpot alerts, statistics, multi-game hopping, and more.

Get to know me a little better…

Check out my top five strengths and what they mean ("Analytical", "Adaptive", "Empathetic"…) or download my resume.

CliftonStrengths® Report

Resume

A few samples of my work…

Helping users find & act on relevant moments, increasing engagement by 5.81%->

An in-depth analysis of what makes a screen recording worth watching in order to power the recommendation engine (AI and machine learning – before ChatGPT).

A new way to analyze Hotjar data resulting in millions in MRR ->

0 to 1, product development – Introducing product analytics tools, enabling product teams to easily connect their quantitative & qualitative data, increasing WAUs and generating millions in revenue.

Creating a consistent user experience across all digital applications using a Design System -> [In-progress]

Leveraging the Red Bull Design System ('Gravity') to translate business needs and user insights into beyond-the-ordinary experiences across all digital applications.

Redesign of a lead generation site that increased conversions by 9.03% ->

Re-designing an affiliation site using a collaborative, user-centred, research based approach — desktop & mobile.

What people say…

Iga G.
S. Product Designer, Hotjar
Luke is a highly-skilled design craftsman with a strong vision and a head full of curiosity to learn more. At the same time even with all the skills, he is extremely humble and down to earth.

It's really inspiring that he always looks to get better at everything in his work and always tries to find new methods to get insights. It personally motivates me to want to get better too.

He had so much on his plate, yet he is so well organized with it and he does so much, it is super impressive!
Pedro M.
S. Product Manager, Hotjar
Luke delivers and delivers fast. And this is particularly remarkable given the breadth of our areas of ownership. He is on top of it all, working closely with me and our frontenders as well as outside teams. He encourages collaboration from the get-go.

He designed all our quant tools — Dashboard, Trends, Funnels — and many other key features in Hotjar.

All in all, he's a great designer and everyone loves working with him. The accumulated impact of the products he's designed is massive.
Adriana O.
Design Systems, Hotjar
It’s always a pleasure to collaborate with Luke. He makes discussing things incredibly easy. His open and approachable communication style is truly appreciated.

It's clear that he has a strong focus on maintaining consistency in designs, which is fantastic for creating a unified user experience. His contributions to the design system has been really valuable. He is always willing to contribute, to give us feedback and to help us identify areas of improvement.
Filip M.
S. Frontend Engineer, Hotjar
Luke's ability to handle multiple projects at the same time is really mind-blowing. He's always open to discussion and crystal clear with the reasoning behind his decisions. He patiently explains why we decided to make certain choices and also encourages to give feedback.

I think he's a professional, well-rounded product designer who brings massive value to the team, the product, and the company. What's probably more important, he's a great colleague who keeps the team in a good spirit and works with respect towards other team members.
Weronika T.
Frontend Engineer, Hotjar
First of all, working with Luke is a great pleasure and it is always a mix of fun, very solid and concrete work. He is always ready to help, explain or negotiate changes.

He is also amazing at informing engineers as early as possible about potential changes or new features. This gives us a lot of room to validate solutions and think about implementation.
Steffy B.
S. Content Designer, Hotjar
Luke is always incredibly helpful and encouraging - I've enjoyed working with him. I feel like our collaboration process is effortless and efficient. I particularly appreciate the fact that he doesn't treat content design as an afterthought to design.

He always involved me from the very beginning, asking for my feedback, and taking it on board. Not many designers are this open to such a collaborative way of working and having this partnership with content.
Alessio L.
Staff Product Designer, Hotjar
Luke is a talented product designer. What I appreciate the most about his work is how he took on many large projects such as his work on multiple dashboards and unified product, dealing with high complexity and many stakeholders. He has shown great initiative, creativity, and problem-solving skills in his work.