Leveraging the Red Bull Design System ('Gravity') to translate business needs and user insights into beyond-the-ordinary experiences across all digital applications.
Results
14x more productivity for 14 teams and a reduction in implementation time to 0.08 - 5 days per team, 23 person days were freed up per team, project timelines were accelerated, and effort was reduced.
Built the UX practice for Red Bull's Media House leveraging the Red Bull Design System to create a consistent user experience across all digital applications within the department, including MarTech, CMS, DAM, and AI applications. Resulting in 14x more productivity and reduced effort and implementation time.
As a Lead Product Designer, I split between an individual contributor, leading products end-to-end and the other 50% of my time is spent leading a team of 3, setting up design operations and UX research processes, mentoring UX designers and product managers on how to run user research projects.
Responsibilities
Design System, End-to-End design, Team lead x3, UX Operations, UXR Processes, mentoring & teaching Figma & Research.
Timeline
2024/25 – 1 year (50/50 split)
Stakholders
Product Designers, Product Managers, Head of Product, Head of Engineering, Group/Tribe Leads
Tools
Figma, Figjam, Ballpark, DataDog, GenAI, Confluence
Write up in progress…
Sneak peak below.
Luke Causon · 2025
Austria · Remote